The Agency’s Mauricio Umansky on Launching The ARA and Where Real Estate Goes Next

In this episode of NOISE vs. SIGNAL by Inman, CEO Tom Bohn sits down with Mauricio Umansky, CEO and Founder of The Agency, to discuss the changes he believes are needed across the real estate industry and why he helped launch the American Real Estate Association (ARA).

Umansky shares his case for raising the standards of the profession and creating a more collaborative approach to private listings. He also discusses The Agency’s expansion into New York and how the company plans to preserve its boutique culture as it grows.

The episode closes with NOISE vs. SIGNAL, where Umansky weighs in on where the MLS is headed, the impact AI could have on the agent population and whether a future run for mayor of Los Angeles could still be on the table.

Connect:

The Agency Website: https://www.theagencyre.com/

The Agency IG: https://www.instagram.com/theagencyre/?hl=en

Mauricio IG: https://www.instagram.com/mumansky18/?hl=en

American Real Estate Association: https://americanrea.org/

Tom Bohn IG: https://www.instagram.com/thetombohn/

Tom Bohn LinkedIn: https://www.linkedin.com/in/tombohn

Inman Website: https://www.inman.com/

Inman Youtube: https://www.youtube.com/playlist?list=PLOoTnCGZxXJo

Inman X: https://x.com/Inman

Inman IG: https://www.instagram.com/inmannews

Inman LinkedIn: https://www.linkedin.com/company/inman-news

The future of real estate runs on Agentic AI. Lofty helps agents, teams, and brokerages put their business growth on autopilot. Autonomous AI Agents work around the clock to uncover listing opportunities, engage every lead, schedule appointments, and handle the follow-up agents don’t have time for. The result? More conversations, more listings, more closings, and more time to focus on clients.

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